November 27, 2022

Social media campaign reflection

We appointed Pearlnoir, Pearlnoir Branding and Marketing – Brand and Marketing Management. Bradford | Leeds | London through a District Rotarian, to run a social media campaign, via Facebook and Instagram, from July to September 2022. A summary of all adverts can be seen on: Rotary_Yorkshire_Lincolnshire (@rotary_yorkshire_lincolnshire) • Instagram photos and videos

The campaign had 3 phases during the 3 months:

July – focused on the Rotary family of Rotakids, Interact, Rotaract, Rotary along with Rotary’s 7 areas of focus and the wider role of Rotary in restitching our communities during the pandemic recovery.

Two examples of adverts:

August – focused on the faces and messaging from a diverse range of members in our District.

Two examples of adverts:

September – focused on signing up and promoting conference 2022.

Two examples of adverts:

The statistics through Meta Business Suite and Rotary’s Data Management System

Sourced 26 November 2022

Number of leads through the adverts: 35

Number of members joining: 3 (9%)

Number of members exiting after joining: 1 (2%)

Number of interested leads (more than one email) 9 (26%)

Number of in progress leads (at least one email) 22 (63%)

Percentages rounded

What is reach?

The number of people who saw any content from or about our Page, including posts, stories, ads, social information from people who interact with your Page and more. Reach is different from impressions, which may include multiple views of your posts by the same people. This metric is estimated.

What are visits?

The number of times that our Page was visited.

What Went Well

  1. Creation of the advertisements and the dialogue with Pearlnoir
  2. Use of Meta for Business to track and follow up leads
  3. Widening the reach of Rotary
  4. Contributions of a York Rotarian Freelancer
  5. Video production by a Howden Rotarian
  6. An opportunity for clubs to cherry pick ideas from the campaign    

Even Better If

  1. More members joining Rotary in our District
  2. Greater member capacity to manage the campaign
  3. Greater member capacity to maintain our social media presence
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